What we do at Its about Time

What we do, and the quality brands we support

What We Do

It’s About Time services 80% of fine Swiss automatic watches on the market such as ROLEX, Breitling, Tag Heuer, Audemars Piguet, Jaeger LeCoultre, Chopard, Cartier, Gucci, Movado, EBEL, Concord, and Raymond Weil. We can also obtain any movement for any quartz watch and we are experts in all repairs and Rolex services. In addition, It’s About Time services all Swiss and Japanese mechanical movements. We replace and install batteries for all watch brands, from inexpensive watches to luxurious ones, we can bring your watch back to life!

Key To What We Do

It’s About Time can replace watch batteries in your timepiece and perform all repairs and Rolex services. We have batteries, gaskets, and cleaning services for top-notch brands such as Chopard, Cartier, Gucci, Movado, EBEL, Concord, Raymond Weil, Michele, Hublot quartz, plus many more. Our qualified technicians replace batteries and do major overhauls without the worry of an untrained repair person ruining your prized investment. We have a Swiss-trained technician on staff trained in Rolex, and WOSTEP and Omega certified.

Swiss Watch Repair

It’s About Time offers watch repairs performed with experience, quality, and precision. Our Swiss-trained technician has over 37 years of experience in horology. Our Watchmakers are WOSTEP and SWATCH Certified. We offer many services for your quality Swiss timepiece, including water resistance testing and resealing if needed. We replace batteries while you wait.

Fine Quality Watch Bands

It’s About Time has over 100 styles of watch bands in all sizes and skins including crocodile, alligator, python, ostrich, and of course, genuine cow leather. We even offer exclusive leather Hermes and Rolls Royce leather bands. If you cannot find exactly what you are looking for to match your tastes and preferences, we design and create custom watch bands to the customer’s specifications. No matter what watch brand you select to wear, It’s About Time has a fine or custom-made, high-quality watch band that will complement and elevate any style.


Whether your Rolex is an accessory for your most exquisite attire or is your diving companion, It’s About Time offers repairs and Rolex services for your valued timepiece. We are the #1 watch repairer in Atlanta! Our certified watchmakers provide repairs and services on your iconic Rolex including but not limited to:

● Submariner

● Datejust

● Daytona

● Oyster Perpetual

● Milgaus



Luminox is trusted by elite forces and rugged adventurers worldwide. If you have invested in a Luminox watch, trust It’s About Time for services and repairs. We have the first and largest shop-in-shop, and we carry over 70% of the entire Luminox brand. It’s About Time is qualified to do all services on the Navy SEAL series watches and is one of only three U.S. companies with access to their internal parts – including batteries, bezels, bands, and movements. Water-resistance testing and waterproofing are also offered.


Hamilton has been a trusted watch brand since 1892. Its first duties included integrating synchronized timing on the railways. They are also known as the classic American pilot watch. From WWII Khaki Fields to the Ventura that Elvis Presley wore in Blue Hawaii, Hamilton has been a strong influence in the watch industry and in the American movie industry as it’s appeared in over 500 movies to date. If you’re considering investing in Hamilton, we have a great selection featuring their innovative pieces. It’s About Time also services and repairs these outstanding watches and we offer great discounts on the brand as well.

Qualified to Work

It’s About Time offers Swiss watch repairs performed by quality-conscious, experienced, and certified technicians. We offer a full range of services for your Swiss timepiece such as Rolex, Tag Heuer, Omega Speedmaster, Omega Seamaster, Omega Constellation, Cartier, JLC (Jaeger LeCoultre), and AP (Audemars Piguet). These services include replacement of all batteries, major overhauls, original watch bands, watchband buffing and cleaning, as well as watch repair on exquisite vintage watches.

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