What We Do

It’s About Time services 80% of the fine Swiss automatic watches on the market, such as Rolex, Breitling, Tag Heuer, Audemars Piguet, Jaeger-LeCoultre, Chopard, Cartier, Gucci, Movado, EBEL, Concord, and Raymond Weil. We can also obtain any movement for any quartz watch, and we are experts in all repairs and Rolex services. In addition, It’s About Time services all Swiss and Japanese mechanical movements. We replace and install batteries for all watch brands, from inexpensive watches to luxurious ones, so we can bring your watch back to life!

Key To What We Do

It’s About Time can replace watch batteries in your timepiece and perform all repairs and Rolex services. We have batteries, gaskets, and cleaning services for top-notch brands such as Chopard, Cartier, Gucci, Movado, EBEL, Concord, Raymond Weil, Michele, Hublot Quartz, and many more. Our qualified technicians replace batteries and do major overhauls without the worry of an untrained repair person ruining your prized investment. We have a Swiss-trained technician on staff trained in Rolex, WOSTEP, and Omega.

Swiss Watch Repair

It’s About Time offers watch repairs performed with experience, quality, and precision. Our Swiss-trained technician has over 37 years of experience in horology. Our watchmakers are WOSTEP and SWATCH-certified. We offer many services for your quality Swiss timepiece, including water resistance testing and resealing if needed. We replace batteries while you wait.

Is It About Time to Service Your Swiss Automatic Watch?

If you’re the proud owner of a fine Swiss automatic watch, such as one of the watches made by Luminox, Citizen, Breitling, Cartier, Gucci, or Rolex, you may have noticed it’s been acting funny lately. There are many different reasons your Swiss automatic watch might be running fast or slow, and not all of them require you to bring it into the shop for service just yet. As long as your watch still works properly and looks great on your wrist, there’s no need to worry about replacing it just yet!

Does your automatic watch no longer keep the same accurate time that it used to? Does it run faster or slower than it used to? These are signs that your Swiss automatic watch needs to be serviced by an expert, such as It’s About Time, before it stops working entirely. Here are three more indications that you need to get your Swiss automatic watch serviced

What is a mechanical watch, and why should you care?

A mechanical watch is a timepiece that uses a clockwork mechanism to measure the passage of time. This mechanism is made up of several moving parts, including the mainspring, balance wheel, and escapement.

What is an automated movement, and why does it matter?

An automated movement is a type of watch movement that uses a rotating weight to provide energy to the watch. This type of movement is typically found in higher-end watches and is known for its accuracy and durability. If you own a Swiss automatic watch, it’s important to have it serviced regularly in order to keep it in good working condition.

When should you service your watch?

It’s About Time services 80% of fine Swiss automatic watches on the market, such as ROLEX, Luminox, Citizen, Breitling, Cartier, Gucci, etc. Many watch companies recommend that you service your watch every 3–5 years to keep it running properly. However, if you wear your watch daily or if it is exposed to salt water or harsh chemicals, you may need to service it more frequently.

It’s About Time

How to find a professional watch servicing facility

There are a few things you should take into account when looking for a professional watch servicing facility. First, make sure the facility is authorized by the watch’s manufacturer. Second, check that the technicians are properly trained and have experience servicing the type of watch you have. Third, ask about the warranty and what it covers. Fourth, find out what type of replacement parts the facility uses. Finally, make sure the price is reasonable.

The dos and Don’ts during servicing

When it comes time to service your Swiss automatic watch, there are a few things you should keep in mind. First, do find a reputable watchmaker who is experienced in servicing these types of watches. Second, don’t try to service the watch yourself unless you are absolutely sure you know what you’re doing. Third, do make sure that all the seals and gaskets are replaced during servicing. Fourth, don’t forget to have the watch pressure tested after servicing.

Fine-quality Quality bands

It’s About Time has over 100 styles of watch bands in all sizes and skins, including crocodile, alligator, python, ostrich, and, of course, genuine cow leather. We even offer exclusive Hermes and Rolls-Royce leather bands. If you cannot find exactly what you are looking for to match your tastes and preferences, we design and create custom watch bands to the customer’s specifications. No matter what watch brand you select to wear, It’s About Time has a fine or custom-made, high-quality watch band that will complement and elevate any style.


Whether your Rolex is an accessory for your most exquisite attire or is your diving companion, It’s About Time offers repairs and Rolex services for your valued timepiece. We are the #1 watch repairer in Atlanta! Our certified watchmakers provide repairs and services on your iconic Rolex, including but not limited to:

● Submariner

● Datejust

● Daytona

● Oyster Perpetual

● Milgaus



Luminox is trusted by elite forces and rugged adventurers worldwide. If you have invested in a Luminox watch, trust It’s About Time for services and repairs. We have the first and largest shop-in-shop, and we carry over 70% of the entire Luminox brand. It’s About Time is qualified to do all services on the Navy SEAL series watches and is one of only three U.S. companies with access to their internal parts, including batteries, bezels, bands, and movements. Water-resistance testing and waterproofing are also offered.


Hamilton has been a trusted watch brand since 1892. Its first duties included integrating synchronized timing on the railways. They are also known as the classic American pilot watch. From WWII Khaki Fields to the Ventura that Elvis Presley wore in Blue Hawaii, Hamilton has been a strong influence in the watch industry and in the American movie industry, as it’s appeared in over 500 movies to date. If you’re considering investing in Hamilton, we have a great selection featuring their innovative pieces. It’s About Time also services and repairs these outstanding watches, and we offer great discounts on the brand as well.

Qualified to Work

It’s About Time offers Swiss watch repairs performed by quality-conscious, experienced, and certified technicians. We offer a full range of services for your Swiss timepiece, such as Rolex, Tag Heuer, Omega Speedmaster, Omega Seamaster, Omega Constellation, Cartier, JLC (Jaeger LeCoultre), and AP (Audemars Piguet). These services include replacement of all batteries, major overhauls, original watch bands, watchband buffing, and cleaning, as well as watch repair on exquisite vintage watches. Click To Visit Our Store