In-House Watch Repairs & Watch Services at Factory Quality Standards and Requirements
Unparalleled watch service in-house with free estimates and diagnostics on all watches. With roots in family heritage and a dedication to expert craftsmanship, we provide trusted horological services in Johns Creek and the Atlanta Metropolitan area.

Embracing Innovation
Our story harks back to the modest beginnings of our family enterprise, where we honor the foundations of horology while embracing the contemporary demands, tools, and benchmarks of the industry.
Craftsmanship with a Personal Touch
Our vision was to establish a local service center, welcoming walk-in customers with warm smiles, all while elevating the standards of the watch industry. Drawing from our experiences at prestigious brands like Rolex, IWC, Cartier, Omega and Audemars Piguet, we’ve armed ourselves with cutting-edge tools and equipment, but we also carry the essence of a tight-knit family business.
Trust-Built Relationships
Our services not only assure our customers but also build trust-based relationships. Whether you step into our on-site location or speak with us over the phone, you’ll feel confident that you’re in expert hands-quite literally, as this craft demands skilled hands!
Start a Repair
Having WOSTEP and Swiss Certified Watchmakers on our staff allows our watch repairs to be done to very high standards ensuring precision and reliability in every job from the smallest repair to the most complicated. We offer free watch repair estimates on your timepiece. We have a large selection of watch bands and custom bands to choose from. Watch not working, or watch running slow or fast? Bring it in!
Roots of Passion
My fascination with watches and horology began in my grandfather’s workshop in Sri Lanka, where I was forbidden to touch the intricate tools and parts, but I always had a curiosity for it. My grandfather was trained by Omega and worked on pocket watches and clocks. My father worked closely with him and later on continued his training and received certifications from Rado Watch Company in Switzerland and worked in Dubai with the Al Futtaim group.
In 1998, after moving to the United States and acquiring his Rolex certifications at Tourneau and Mayors, my father went on to work for ‘It’s About Time Inc’ in Atlanta, Georgia, and later had the opportunity to buy the business in 2006, where then I was able to rekindled my passion for horology in our family legacy.
A Lifelong Dedication
It wasn’t until 2012 that my profound interest in watchmaking truly ignited, leading me to enroll in the Nicolas G. Hayek Watchmaking School. After graduating at the top of my class in 2014 with the 3000-hour WOSTEP Watchmaking program, my professional journey commenced at Richemont, with spells at IWC, Panerai, and Jaeger-LeCoultre. Five years later, I embarked on a new chapter at the prestigious and luxurious brand Audemars Piguet, where I honed my skills for another five years.
Continuing the Legacy
My family’s business was the catalyst for my watchmaking career, making it fitting for me to return and carry forward the family legacy.

Our Certifications








Craftsmanship You Can Trust
Here at IAT, we take immense pride in our craft. We only tackle projects we’re fully equipped to handle, and such situations are exceedingly rare. With years of experience and expertise, we guide our customers down the right horological path.
Welcome to Georgia’s finest watch service and sales shop, where expertise meets elegance. Our skilled watchmakers offer meticulous repairs and maintenance for your cherished timepieces, ensuring they stand the test of time. Browse our handpicked selection of exquisite watches, ranging from classic to contemporary styles. Experience unparalleled service and craftsmanship at Its About Time Inc. Trust your treasured timepieces with the best in the business.
sangeeta patel02/08/2025Trustindex verifies that the original source of the review is Google. Been going to this place for a few years now. Don't have to drive all the way to phipps for my watch needs. Love the services they offer for my dress watches and everyday watches too.. decent prices too. Mateo Palfreman30/07/2025Trustindex verifies that the original source of the review is Google. This place is great. Great service, knowledgeable staff. Easy recommendation for any watch needs David Hartman23/07/2025Trustindex verifies that the original source of the review is Google. I have been using It's About Time for a while to service my better watches. They are meticulous and extremely detail oriented. The estimates are very comprehensive and informative. If you are looking for the best watch repair service in the Atlanta area, this is your best choice. Ted Bowman22/07/2025Trustindex verifies that the original source of the review is Google. Very friendly and extremely knowledgeable. Fixed my Citizens watch in no time. Very happy to have found this place. They have some very nice watches for sale as well Jim Edmondson25/06/2025Trustindex verifies that the original source of the review is Google. Russ Moore25/06/2025Trustindex verifies that the original source of the review is Google. If you’re looking for a company that will handle your watches professionally, then you should come to its About Time, in Town Center Mall. They are excellent for getting your watch serviced and purchases too, nice selection of brands and options. James, took care of my watches right on the spot!! Thanks !!! James Westcott10/06/2025Trustindex verifies that the original source of the review is Google. Thanks to Shabana for excellent customer service in adding another watch to my collection. Shopping there is always a pleasant experience!! Jarrett Capwell10/05/2025Trustindex verifies that the original source of the review is Google. Needed three watches engraved for my wedding. They got them done very quickly, and the engravings look great! Lisa Haunold06/05/2025Trustindex verifies that the original source of the review is Google. Excellent customer service above and beyond! I took my late father's vintage Corvette watch in today to get a new battery. The man installed it while I waited and even adjusted the band because he noticed the wristband had been altered, and he took it upon himself to correct it to factory standards. He even cleaned and shined it up for me. I am so impressed! Customer service at it's finest! Thank you!