Atlanta · Johns Creek
Sell Your Luxury Watch in Atlanta
A watch can hold years of memories, yet still spend most of its time unworn. Perhaps your collection has changed, you have inherited a timepiece, or a watch needs service and you are considering your options.
If you are ready to sell your luxury watch in Atlanta, It’s About Time offers a straightforward place to begin. Our certified watchmakers assess watches at our Johns Creek workshop and consider their condition, identifying details and the current resale market when preparing a purchase offer.
You can start with photographs and a few details. There is no obligation to accept an offer.
Selling your watch
Understand What Your Watch Could Be Worth
Two watches with the same brand name can have very different values. The model, condition, originality and service needs all help tell the story of the individual timepiece.
An online listing can provide context, but an asking price alone does not establish what your watch will sell for. A watch offered by a retailer may include preparation, servicing and other costs that differ from a direct purchase offer.
Our assessment is intended for owners considering selling their watch to It’s About Time. Sharing accurate information helps the team understand what you have and determine the next step.
A considered offer
What Affects a Luxury Watch’s Value?
Brand, model and reference
The specific model matters as much as the name on the dial. Different references, materials, sizes and configurations can attract different levels of interest.
If you know the reference number, include it with your submission. If you do not, clear photographs and any accompanying paperwork provide a useful starting point.
Mechanical and cosmetic condition
Whether the watch runs, keeps time and operates correctly affects its assessment. The team also considers visible wear, damage and any service needs.
Describe problems honestly, including a stopped movement, damaged crystal, loose bracelet or known moisture exposure. These details help the watchmakers assess the watch more accurately.
Original components and previous work
Replacement parts, refinishing and modifications can influence how a watch is assessed, particularly with vintage pieces. Include any details you know about previous repairs or changes.
Our guide to how crystal replacement can affect a vintage watch’s value explains why condition and originality need to be considered together.
Service records, box and papers
Original packaging and documentation are helpful, but they are not required to submit a watch. Service records can also provide useful background about its care and repair history.
Bring what you have. Missing paperwork is something to discuss during the assessment, rather than a reason to assume the watch cannot be considered.
Current resale demand
Demand changes, and purchase offers reflect current market conditions alongside the individual watch’s characteristics.
Looking after a watch remains worthwhile throughout ownership. Read more about how timely service can help preserve a luxury watch’s value, while remembering that repair spending does not necessarily translate into an equivalent increase in a purchase offer.
The process
How the Watch Assessment and Selling Process Works
Share the details
Start with the brand, model if known, approximate age, condition and clear photographs. Mention whether the watch is running and include any relevant service history. The watch submission form brings those details together for the team to review.
Discuss the next steps
After reviewing your submission, the team will follow up about moving forward. Photographs provide a starting point; a purchase offer follows an in-person inspection of the watch.
Bring or send your watch to Johns Creek
You can bring the watch to the workshop or discuss shipping arrangements with the team. If you plan to ship it, confirm the instructions and costs before sending it.
For visiting information or questions about arranging an assessment, contact our Johns Creek showroom.
Review the purchase offer
The watchmakers inspect the watch and consider its brand, model, condition and current resale market when preparing an offer. This is also an opportunity to discuss how the watch’s condition and service needs have affected the assessment.
Decide whether to sell
You decide whether to accept. Submitting your watch for assessment does not commit you to a sale.
If you decline an offer after shipping the watch, return shipping is your responsibility under the current selling policy. Discuss those arrangements before sending the watch.
Condition & service
Can You Sell a Watch That Needs Repair?
Yes. A watch does not have to be running perfectly to be submitted for consideration. It’s About Time welcomes submissions for watches needing service as well as those in good working condition.
You do not need to arrange servicing before submitting your watch. Necessary repairs and its overall condition can be factored into the offer.
If you are considering repair or polishing solely to prepare the watch for sale, speak with the team first. The right decision depends on the individual watch, its condition and your plans for it.
Still deciding whether to keep it? Our guide to whether to repair or replace your watch can help you think through practical and sentimental considerations.
Preparing your submission
Selling Without the Original Box or Papers
Missing the original box or paperwork does not automatically prevent you from selling a watch. Those items may influence the offer, but the watch itself still needs to be assessed.
Before submitting your details, gather:
- Clear photographs of the dial, case, bracelet or strap, and case back.
- The model or reference information, if known.
- Any available service receipts or records.
- Original packaging, warranty documents and spare bracelet links, if available.
- Notes about faults, previous repairs or modifications.
Keep the description straightforward. If you do not know when the watch was last serviced, say so. If a part was replaced but you are unsure of the details, include that information too.
Our workshop
Watchmaking Experience Behind the Assessment
Understanding a watch involves more than recognizing its brand. Movement condition, wear and past repairs can all affect the work it may need.
At It’s About Time, certified watchmakers handle assessments in the Johns Creek workshop. That practical experience helps the team consider both the watch’s present condition and its service needs. Your watch stays in the workshop from arrival to shipment and is handled in-house.
You can meet the watchmakers and learn about the family’s history or explore the Johns Creek watchmaking workshop before starting your inquiry.
Common questions
Frequently Asked Questions
Am I obligated to accept the offer?
No. You can review the purchase offer and decide whether to proceed. There is no obligation to accept. If you decline, your watch is shipped back promptly.
Can I submit a watch that is not running?
Yes. Watches needing service can be submitted for consideration. Describe the known issue and include photographs so the team has useful information before inspection.
Can I sell without the original box or papers?
Yes. Original packaging and papers are not required, although their presence can affect the offer.
Should I repair or polish my watch before selling it?
Pre-sale service is not required. Discuss the watch with the team before arranging work specifically to prepare it for sale. Its condition and any necessary service can be considered during the assessment.
Can I bring my watch to the Johns Creek showroom?
Yes. Walk-ins are welcome Monday through Saturday. Check the showroom’s contact and visiting information for current hours and holiday arrangements.
Can I ship my watch for assessment?
Yes. Contact the team first to confirm the next steps and shipping arrangements. Shipping to the workshop is at your expense, and return shipping is also your responsibility if you decline the offer.
How long does the assessment take?
Our team follows up on submissions within one to five business days and aims to present an offer within one to five business days after receiving the watch. Confirm the expected timing when arranging your assessment.
Ready to Discuss Selling Your Watch?
Whether your watch is regularly worn, sitting in a drawer or waiting for service, you can begin with a few details and photographs.
It’s About Time serves Atlanta-area watch owners from its Johns Creek workshop at 11300 Medlock Bridge Road, Suite 300, Johns Creek, GA 30097.