Lug Measurement & Fit Verification
The new strap must match the lug width of your case exactly. An ill-fitting strap can damage the lugs over time.
Location update. Our Perimeter Mall location is closed. All sales, repairs, and services are now done at our Johns Creek location. Please call 770-442-9854 for further information.
Luxury strap & bracelet service
Luxury Watch Strap and Band Replacement in Atlanta, GA.
Straps wear out. Bracelets stretch. Sometimes you just want a different look. It’s About Time Inc. handles strap and band replacement for luxury and everyday watches, serving the Atlanta area from our Johns Creek workshop. Walk in or ship your watch to us.
Walk-ins welcomeIn-house fittingMail-in available
Walk-ins welcome Monday–Saturday, 10am–6pm.
Watch-only specialists
A Watch-Only Shop Serving Atlanta Area Since 2006.
Watch strap and band replacement is the process of removing a worn, damaged, or unwanted strap and fitting a new one to your watch. Cracked leather, a stretched bracelet, a broken clasp, or simply a style you’ve outgrown: if the watch runs fine but no longer wears the way it should, a strap replacement is often all it needs.
Watch-only
Since 2006
WOSTEP
Swiss certified
Authorized
Service center
100%
In-house
Know the signs
Signs It’s Time to Replace Your Watch Strap or Band.
Not sure if your strap needs replacing or just cleaning? These are the most common signs we see.
Submit repair request01
Cracking, fraying, or stiffness in leather straps, especially along the fold and buckle area
02
Stretched or loose bracelet links that cause the watch to slide on the wrist
03
Broken or stuck clasp that no longer opens and closes correctly
04
Missing or damaged pins that prevent the strap from staying attached to the case
05
Visible wear or discoloration that detracts from the watch’s appearance
06
Rubber or silicone strap degrading after years of sweat, sunscreen, and UV exposure
How strap and band replacement works
The Right Fit Protects the Watch You Wear.
Replacing a strap is more involved than it looks, especially on a luxury watch. Every fitting is handled in-house by certified watchmakers; your watch is never sent to a third-party shop.
Spring-Bar Removal & Attachment
Spring bars are the small pins that hold the strap to the case. On many luxury watches, they are recessed or require specialty tools to remove without scratching the case.
Bracelet Fitting & Sizing
For metal bracelets, we remove or add links to size the bracelet to your wrist, verify clasp function, and confirm fit before the watch leaves the shop.
Case Inspection
While the strap is off, we inspect the case back and gaskets. If we spot wear or damage, we flag it before returning the watch.
Materials & options
Strap and Band Options We Offer.
We help you choose a material and fit appropriate to your watch, its use, and the look you want.
Leather
Calfskin, buffalo, and padded leather for dress and everyday watches.
Alligator & Crocodile
Genuine exotic leather for high-end dress watches and complications.
Rubber & Silicone
Sport and dive-watch options, including Omega Seamaster, TAG Heuer Aquaracer, and similar models.
NATO & Nylon
Casual and vintage-style options in a wide range of colors and weaves.
Metal Bracelets
Sourced and fitted to specification.
Visit or mail in
How We Serve You.
Two ways to get your watch to us. One standard of care either way. We diagnose first, explain what we find, and give you a clear price before any work begins.
Walk In
11300 Medlock Bridge Rd #300, Johns Creek, GA. No appointment needed. Monday–Saturday, 10am–6pm.
Mail It in with Your Watch
Not local? Ship your watch to our Johns Creek workshop and we’ll use the same in-house process and standards as our walk-in customers.
We Complete Work In-House
Every strap and band service is handled by a certified watchmaker using the correct tools for your case.
“Came in to get a new battery, and they were able to replace my broken band as well with an authentic branded band also! Incredible service, professional and extremely kind.”
Paine C. · Google Reviews
Your watch deserves specialist care
Ready to Replace Your Watch Strap?
Walk in any time Monday through Saturday, 10am to 6pm, or ship your watch to us from anywhere in the country.
Frequently asked questions
Clear Answers Before Service Begins.
If you need guidance beyond these answers, bring your watch in or contact our Johns Creek workshop.
Can you replace the strap on any watch brand?+
We work with luxury and everyday watches. If you are not sure whether we can help with your specific model, call us or stop by.
Do you use genuine or aftermarket straps?+
We source genuine manufacturer straps for authorized brands and offer high-quality aftermarket options for other models. We explain the choices before work begins.
How long does a strap replacement take?+
Many strap replacements are completed while you wait or the same day, depending on the watch and the required fitting.
My bracelet is stretched. Can it be repaired, or does it need to be replaced?+
We inspect it first. Specialized tightening and repair may be appropriate in some cases; in others, replacement is the better recommendation.
Do I need an appointment?+
No. Walk-ins are welcome during business hours.
Can I mail my watch in for strap replacement?+
Yes. Contact the shop first, then follow the recommended mail-in process for your watch.