Why Rolex Repairs Require Expert Hands
Owning a Rolex is more than having a watch — it’s a statement of style, precision, and timeless craftsmanship. But even the finest timepieces require care.
And when something needs repair or servicing, there’s no room for guesswork. That’s why choosing a certified Rolex repair expert is essential.
Unlike everyday watches, Rolex models feature incredibly intricate mechanical movements and materials that require specialized tools, factory-grade parts, and extensive training to handle.
Trusting your Rolex to just any repair shop can lead to poor workmanship, unauthorized parts, or even permanent damage. In short: the stakes are high, and your timepiece deserves only the best.
Here in Atlanta, Rolex owners have a clear choice when it comes to trusted, professional service.
Whether you’re near Buckhead, Midtown, or anywhere in the metro area, finding a repair team that combines technical expertise with personalized care is key. And that’s exactly what we deliver.
Whether it’s a routine service, a scratched crystal, or something more complex like a movement calibration, your Rolex is safe in the hands of Atlanta’s most experienced horologists.
Why Choose Us for Rolex Repair in Atlanta
When you’re trusting someone with your Rolex, you want assurance that they not only know what they’re doing but also meet the highest standards in the watchmaking industry.
That’s where we come in. At It’s About Time, we offer Rolex watch repair in Atlanta backed by decades of expertise, industry certifications, and a true passion for horology.
Certified Rolex Technicians
Our technicians are trained and certified in Swiss watch repair, with specific expertise in servicing Rolex timepieces. From modern Submariners to vintage Day-Dates, we understand the mechanics, materials, and legacy behind each model.
That expertise allows us to diagnose and resolve issues with extreme precision — and without voiding your warranty.
Genuine Rolex Parts
One of the biggest concerns in luxury watch repair is the use of aftermarket or incorrect parts. We use genuine Rolex parts for every service — from crown replacements to movement components — ensuring your timepiece retains its performance, value, and authenticity.
Fast Turnaround Times
We respect your time as much as we respect your watch. That’s why we strive to offer quick, efficient service without compromising on quality.
For select services, we even offer same-day Rolex watch repair in Atlanta.
Warranty-Backed Services
Every Rolex repair is backed by our service warranty, giving you peace of mind long after your watch has been returned. Learn more about our warranty policy here.
Our Specialized Rolex Repair Services
Rolex timepieces are built to last for generations — but like any finely tuned machine, they require proper maintenance and the occasional repair. At our Atlanta Rolex service center, we offer a comprehensive suite of services tailored specifically for Rolex owners. Whether you’re maintaining a family heirloom or fine-tuning your everyday wear, our team ensures every detail is handled with precision.
Battery Replacement (Quartz Rolex Models)
While most Rolex watches are mechanical, a few models — like the Oysterquartz — use a battery-powered quartz movement. If you’re one of the few who owns one of these rare pieces, we provide fast and accurate Rolex battery replacement in Atlanta using proper tools and protective measures to preserve your case and seals.
Mechanical Movement Servicing
The mechanical heart of your Rolex is what makes it exceptional. Over time, lubricants dry out, parts wear down, and timekeeping can drift. Our technicians perform full overhauls that include:
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Disassembly of the movement
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Ultrasonic cleaning
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Lubrication with Rolex-approved oils
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Timing and regulation
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Reassembly and final testing
This is particularly useful for anyone in search of Rolex movement calibration or a complete overhaul in Atlanta.
Polishing and Refinishing
A Rolex should shine — but it should never lose its original shape or design. That’s why our Rolex polishing and cleaning services are done by experts who understand the importance of preserving sharp lines, brushed finishes, and the correct factory look. We use Rolex-specific techniques to carefully restore brilliance to your case, bezel, and bracelet.
Bracelet Resizing and Repair
Comfort and wearability matter just as much as appearance. Whether you’re adjusting a new purchase or repairing a stretched or broken link, our team handles bracelet resizing and repair with the same level of care as we do for the watch itself.
Water Resistance Testing & Resealing
Rolex watches are built for real-world wear — but seals and gaskets degrade over time. Whether you’re prepping for vacation or have recently serviced your watch, we offer water resistance testing in Atlanta using industry-standard pressure chambers. If needed, we’ll reseal your watch and test it to ensure it meets Rolex’s original specifications.
Each of these services is performed in our dedicated Atlanta watch workshop, equipped with Swiss tools and calibrated machines. No shortcuts, no guesswork — just factory-level precision and care.
Our Process: From Drop-Off to Pickup
We believe that getting your Rolex serviced should be as seamless and stress-free as wearing it. Whether you’re stopping by for a quick inspection or scheduling a full overhaul, our process is designed to give you clarity, confidence, and convenience from start to finish.
Step 1: Schedule or Walk In
You can either visit us directly at our Atlanta location or schedule an appointment online through our repair form. This helps us prepare for your visit and ensures faster check-in.
Step 2: Expert Evaluation
Once your Rolex is in our hands, a certified technician will perform a detailed evaluation. We check for issues such as timing inconsistencies, worn gaskets, case damage, water resistance failure, and more. You’ll receive a clear diagnosis along with a service recommendation and cost estimate.
Step 3: Transparent Approval
Before we begin any work, you’ll have the opportunity to approve the proposed service. There are no hidden fees or surprises — just honest, expert recommendations with your budget and timeline in mind.
Step 4: Precision Repair & Testing
After your approval, we begin the repair using genuine Rolex parts and specialized tools. Whether it’s a movement service, battery change, or polishing, every step is handled with the utmost precision. Each watch undergoes quality assurance and timing accuracy checks before it’s cleared for pickup.
Step 5: Notification & Pickup
Once your watch is ready, we notify you by phone or text. At pickup, we walk you through the work completed and answer any questions you may have. For your peace of mind, we also provide documentation of service and warranty details.
We designed this process to be straightforward, respectful of your time, and fully transparent. Because when it comes to something as personal and valuable as a Rolex, communication and care make all the difference.
What Our Atlanta Clients Say
Trust is earned — and for years, we’ve been the go-to destination for Rolex owners across Atlanta who want expert repair with exceptional service.
From Buckhead professionals to Midtown collectors, our clients regularly share stories about their experiences with our team. Here’s what some of them have to say:
“I brought my Submariner in for a complete overhaul, and I was blown away by the service. The staff explained everything in detail, used genuine parts, and had it back to me faster than expected. Feels like a brand-new watch again!”
– Jonathan M., Buckhead
“I’d been putting off having my Datejust cleaned and resized, but these guys made it so easy. Scheduled online, dropped it off on my lunch break, and picked it up that same week. It looks amazing.”
– Melissa T., Midtown Atlanta
“After a bad experience at another shop, I was hesitant. But this team took the time to explain every step and made me feel confident in their work. My Daytona now runs flawlessly, and I won’t go anywhere else.”
– David L., Sandy Springs
“Fast, friendly, and incredibly knowledgeable. My vintage Rolex hadn’t been serviced in decades, and they brought it back to life. Highly recommend if you’re looking for experienced Rolex horologists in Atlanta.”
– Angela R., Decatur
These testimonials reflect what sets us apart — not just technical ability, but genuine care and communication. It’s why so many Atlanta Rolex owners become lifelong customers.
Schedule Your Rolex Repair Today
Your Rolex deserves the best — and we’re here to deliver it. Whether it’s a mechanical tune-up, crystal polishing, bracelet resizing, or full movement overhaul, our certified technicians in Atlanta have you covered.
✅ Same-day services available for select repairs
✅ All work performed using genuine Rolex parts
✅ Backed by warranty and a trusted local reputation
Don’t wait for issues to get worse. Book your Rolex service now or contact us with any questions. We’ll make sure your timepiece gets the professional care it needs — and that you walk away with total peace of mind.