watch & jewelry repair center

Watch & Jewelry Repair Center: Which is Best for Your Timepiece?

Watch & jewelry repair center: Which is More Convenient for You?

A very common dilemma when you own watches is where to send it for proper repair. The standard question arises: should you go to a watch repair center or a jewelry store? The short answer is that it depends on your needs or requirements.

Another important aspect to consider is the type of watch and how complex the issue is. Let’s explore which option is more convenient when it comes to preserving its value, identity, and functionality. Let’s compare both services below.

watch & jewelry repair center
watch & jewelry repair center

Watch & jewelry repair center

Watch repair center vs. jewelry store, that’s the dilemma; many wonders which will be more convenient. The truth is that the decision will depend on your particular case and the difficulty involved in the repair.

For example, mechanical watches have movements and components that are quite complex, requiring a lot of expertise. Additionally, strict protocols must be followed to maintain their integrity and comply with warranty criteria when repairing them.

On the other hand, quartz watches are less complicated; you could take them to a jewelry store. But if the case is difficult, they won’t have the necessary equipment to solve the problem.

Other situations that require expert hands and certification are high-end watches, which only authorize repairs at accredited centers. Meanwhile, mid-range watches can be taken to jewelry stores or independent jewelers.


Let’s see a comparison of both services below


Jewelry Stores

  • Ideal for solving simple problems like battery changes or time adjustments.
  • Quartz watches, mid-range, and low-end.
  • Technicians with basic knowledge of watchmaking.
  • More economical costs.
  • Users seeking quick solutions.
  • Limited warranties.


Watch Repair Centers

  • Ideal for solving complex problems such as movement damage or part replacement.
  • Mechanical watches, mid-range with complex problems, and luxury brands.
  • Specialized technicians with extensive knowledge of luxury, niche, and microbrand watches.
  • More expensive, but with quality assurance, warranty, and certification.
  • Users requiring complex solutions and excellent quality in repairs.
  • Certifications endorsed by experts and the brand itself.


Which one is more suitable for you? This is a very personal choice, as it will determine the lifespan of your watch and the preservation of its value, especially in the case of luxury brands, microbrands, and vintage watches.


What are the advantages of a certified repair center?

A watch repair center will always be an excellent option when you want to preserve its integrity and obtain a certified repair. If you haven’t decided where to take your watch yet, here are some benefits of repairing it at specialized sites.


  • Access to highly trained technicians, such as WOSTEP experts, who can perform maintenance and repair on specific brands, even those very rare and exclusive.
  • They possess a deep understanding of watch mechanisms and the appropriate equipment and techniques to solve any problem.
  • They are familiar with various situations that may arise with your watch, from the simplest to the most complex cases.
  • They have original parts endorsed by the brand, which increases its longevity, value, and functionality.
  • They have the proper tools and equipment to perform an accurate diagnosis.
  • You will receive repairs that respect the identity of the watch, without causing damage.
  • They offer a certified warranty, endorsing the quality of the repair and the expertise of the technicians.
  • They maintain the value of your watch, as having a documented repair history will increase its price among collectors.
  • Qualified attention, with a close and friendly treatment, prioritizing the needs of the customer. The knowledge of this staff allows them to answer all your questions and concerns.
  • Information about the most appropriate maintenance processes that you can apply to your watch to keep it in optimal condition.

Don’t leave your watch with people who do not have the necessary qualification to address complex problems.


IAT Your Watch Repair and Maintenance Center

Its About Time Inc. is your reliable service center, with 42 years of knowledge and expertise to provide your watches with the care they deserve. With us, you will access professional repair or maintenance, which includes the issuance of a certificate endorsing its quality.

You have invested a lot in that valuable watch; it deserves proper care to preserve its value. Whether you bought it or it’s part of a family heirloom, it’s equally important to receive the correct diagnosis.

It should be treated with specialized equipment that does not damage its materials and components.

In our center, we have a legacy of three generations, working hard to provide you with what you expect and deserve. We combine the latest technology with the artisanal perspective of watchmaking to provide processes with great attention to detail.

Only at certified repair centers can you leave your Rolex, Cartier, Tissot, or Citizen watch without losing its value. Because we have the endorsement to diagnose and repair its components or movements.


How to Access Our Watch Repair Service

It’s very easy to access a repair with IAT; you just have to fill out the form with your data and indicate the characteristics of the watch. Then, precisely indicate what the problem is. We will contact you within 24 hours to inform you of the quotation and what we can do for you.

Send your watch by insured shipping; we will take care of repairing it, conducting functional tests, and then returning it to your address. Repairing and maintaining your watch in our watch repair center is that easy.

We serve all types of customers, including microbrands and small watch companies or jewelers. We have the capacity to serve your production chain and address any case, respecting the integrity of the product.

We sell high-end, mid-range, and affordable watches; we cater to all budgets. We can offer you Rolex, Luminox, Tissot, Bulova, Seiko, Movado, Officine Panerai, Victorinox, Tag Heuer, G-shock, Bering, Cartier, and more.

Contact us; we are attentive to your requests:

  • Send an email with your questions or doubts to
  • Call us through our telephone number +1 770-442-9854.
  • We await you at our headquarters located at 11300 Medlock Bridge Rd, Suite 300, Johns Creek, GA 30097. You will be attended from Monday to Saturday between 10 am and 6 pm.
  • Use our direct messaging button to make your inquiries; we will be happy to assist you.

Trust your watch to those who know and understand how to treat it properly. Do not hesitate to ask us any questions you may have; we are here to serve you.