Short answer: Yes, it’s often worth getting your watch repaired—especially if it has personal value or comes from a luxury brand like Tag Heuer.
At Its About Time Inc, we see this question a lot. If your timepiece has stopped ticking or isn’t performing like it used to, you might be wondering whether to fix it or replace it altogether. Let’s walk through the factors that actually make it worth repairing.
It’s Almost Always Worth Repairing These Watches
If your watch falls into any of the categories below, professional repair is the smarter move:
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Luxury Brands: Watches from brands like Tag Heuer, Cartier, and Breitling are built to last decades. Repairing them usually costs a fraction of what a replacement would.
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Sentimental Pieces: If the watch has family or emotional significance, repairing it preserves the memory—something you can’t buy off a shelf.
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Mechanical and Automatic Watches: These require specialty service to maintain water resistance and movement precision. We offer full diagnostics and in-house repairs in Atlanta.
When You Might Want to Skip the Repair
Let’s be honest—if your watch is a low-cost fashion model or something you grabbed for under $75, the repair might cost more than the watch itself. That said, simple fixes like battery replacement or bracelet adjustments are often quick and affordable.
Watch Repair Costs: What to Expect
Atlanta watch repair pricing will depend on the issue, but here’s a rough range:
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Battery swap: $20–$40
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Crystal replacement: $50–$150
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Full service for luxury brands: $200–$400+
You can always request a quote through our repair form before committing.
Where to Go in Atlanta for Reliable Watch Repair
Plenty of shops offer basic services, but not many specialize in high-end brands or have authorized expertise. At Its About Time Inc, we’re an authorized Tag Heuer repair center and also service brands like Nomos, Hamilton, and more.
We’re conveniently located near Roswell and Alpharetta, making it easy for customers from across metro Atlanta to stop in or mail in their watches.
Final Word: Should You Fix It?
If your watch holds value—emotional or financial—it’s almost always worth repairing. From routine service to restoring luxury movements, we’ve got the tools and experience to make your watch feel like new.
Want to get started? Head over to Its About Time Inc or stop by our Atlanta location for a free inspection.

Ready to restore your timepiece with precision and care? Our experienced technicians handle everything from simple tune-ups to full mechanical overhauls. Let us bring your watch back to life.
FAQs About Watch Repairs in Atlanta
1. How much does it cost to repair a watch in Atlanta?
The cost depends on the brand and the issue. Basic services like a battery replacement in Atlanta typically run $20 to $40, while full mechanical overhauls for brands like Tag Heuer or Cartier may cost between $200 and $400. You can request a detailed estimate by filling out our repair form online.
2. Is it better to replace or repair a broken watch?
If your watch is a luxury brand, has sentimental value, or features mechanical movement, repair is almost always the better option. At Its About Time Inc, we specialize in bringing high-end and heirloom watches back to life, so you don’t have to start over with something new.
3. Can I fix my watch myself?
You can handle small fixes like strap changes or maybe a battery swap if you’re confident—but for luxury brands or water-resistant watches, we strongly recommend bringing it to a professional. DIY mistakes can lead to more expensive repairs. Check out our guide on watch repair kits if you’re exploring simple fixes at home.
4. Where can I get luxury watch repair in Atlanta?
Its About Time Inc is one of the few shops in metro Atlanta that offers certified repair for high-end brands including Tag Heuer, Breitling, Nomos, and more. We have a full in-house watch workshop with trained technicians and real brand parts.
5. How do I know if my watch is worth fixing?
If the brand is known (like Hamilton, Tag Heuer, or Rolex) or the watch means something to you personally, the answer is usually yes. You can bring your watch into our Atlanta service center for a quick evaluation or get started online with a free quote.