Looking for reliable luxury watch repair in Atlanta? Whether you own a Rolex, Cartier, Longines, or another high-end brand, trusting your timepiece to a certified specialist is key. Atlanta is home to reputable watch repair professionals who offer precision workmanship, brand expertise, and genuine replacement parts.
Before You Start
Before bringing in your luxury watch for service, it’s helpful to gather the following:
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Brand and serial number
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Service or warranty history
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Original box or paperwork
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Description of the issue (e.g., moisture inside the crystal, watch running too fast, dead battery)
You should also ask:
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Is the repair center certified to work on your specific brand?
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Do they use genuine parts and offer a service warranty?
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Are they located in convenient areas like Buckhead, Johns Creek, or Duluth?
Shops like It’s About Time Inc. in Duluth specialize in these services and offer trusted care.
Step-by-Step Repair Process
1. Research Local Watch Specialists
Search for shops with experience in your watch brand. Look for certified watchmakers, in-house technicians, and strong reviews. It’s About Time Inc. is a reputable option for luxury brands like Rolex, Cartier, and TAG Heuer.
2. Book a Diagnostic Evaluation
Schedule an evaluation to have the watch inspected. Certified centers like this Rolex service center offer full diagnostics, including movement, water resistance, and time accuracy checks.
3. Review and Approve the Estimate
After the evaluation, you’ll receive an itemized estimate for labor, parts, and turnaround time. Some brands, like Baume & Mercier, require rare parts or more advanced service.
4. Let the Repair Begin
After approval, the technician will begin servicing. This may include movement disassembly, lubrication, crystal or crown replacement, and polishing. Learn more about dial and crystal repairs.
5. Final Testing and Pickup
Before delivery, your watch will go through final quality checks such as time regulation, pressure testing, and full visual inspection. Most shops provide a 12- to 24-month warranty on work completed.
What Luxury Watch Repair Actually Involves
Luxury watch repair is not a one-size-fits-all service. Depending on the brand and issue, repair work can include:
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Complete movement overhauls
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Waterproof resealing and pressure testing
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Crystal and dial replacement
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Bracelet refinishing
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Chronograph or automatic module repair
Brands like Longines or Jaeger-LeCoultre require brand-specific knowledge and delicate handling.
Common Issues and Troubleshooting
Here are some common watch problems and how they’re typically resolved:
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Watch runs too fast or too slow – Needs regulation or servicing
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Moisture inside the case – Gaskets likely failed; reseal required
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Chronograph won’t reset properly – Likely hand misalignment or module fault
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Case is scratched or dull – Refinished by machine polishing
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Battery dies quickly – May require full movement cleaning or replacement
Explore more at Common Watch Problems.

Ready to restore your timepiece with precision and care? Our experienced technicians handle everything from simple tune-ups to full mechanical overhauls. Let us bring your watch back to life.
Frequently Asked Questions
How much does luxury watch repair cost in Atlanta?
Costs vary. Battery replacements may start at $30, while full overhauls for brands like Rolex or Cartier range from $300 to $1,200. See pricing details at It’s About Time Inc..
How long does a repair take?
Typical repairs take 5 to 10 business days. Vintage or complicated models may take 2 to 4 weeks.
Do they use authentic parts?
Yes, certified shops like It’s About Time Inc. use genuine manufacturer-authorized parts to preserve your watch’s performance and warranty.
Can water-damaged watches be restored?
In most cases, yes, if treated quickly. Specialists disassemble the watch, clean parts, and replace anything corroded. Learn more: Water Damage Insights.
Do I need an appointment?
Walk-ins are often welcome, but appointments are recommended to ensure full diagnostics. Book here: Atlanta Watch Service Center
Conclusion
Your luxury watch is a precision instrument and a valuable asset, don’t risk it with general jewelers or uncertified shops. Atlanta has the skilled technicians you need for expert repairs, authentic parts, and white-glove service. Schedule a diagnostic today with a trusted shop like It’s About Time Inc. and give your timepiece the professional care it deserves.