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Written by the Workshop Team
It’s About Time Inc.  ·  Watch Specialists
2024-12-13  ·  8 min read

Redefining Modern Watchmaking for Enthusiasts

Explore Orion Watches: Discover why this celebrated microbrand is redefining modern watchmaking for enthusiasts. Visit It’s About Time Inc. in Johns Creek, GA today.

In a world where individuality and craftsmanship are prized more than ever, microbrands like Orion Watches are leading the charge in redefining what it means to own a unique timepiece. At It’s About Time Inc., we are thrilled to welcome Orion Watches to our boutique in Johns Creek, Georgia, offering customers the chance to experience this celebrated microbrand firsthand.

What Are Microbrands?

Microbrands are small, independent watch companies that focus on limited production runs, meticulous attention to detail, and bold, innovative designs.

They’ve emerged as an exciting alternative to mainstream luxury watchmakers, catering to enthusiasts who value exclusivity and craftsmanship. Over the past decade, microbrands have exploded in popularity, thanks to the rise of direct-to-consumer models and the thriving online watch community.

Orion Watches: A Story of Passion and Precision

Founded by Nick Harris, a former watchmaker turned designer, Orion Watches blends technical expertise with a passion for artistry. Each timepiece is carefully crafted to combine bold aesthetics with robust functionality. Known for its sleek lines, ergonomic designs, and dependable movements, Mr. Harris creates watches that resonate with those who seek something truly different.

From the minimalist charm of the Orion Hellcat to the rugged elegance of the Orion Calamity, each watch tells a story. The brand’s commitment to quality and authenticity shines through in every detail, making their timepieces a must-see for enthusiasts and collectors alike.

Orion HellcatThe Boom in Microbrands

The microbrand revolution has reshaped the watch industry by democratizing high-quality watch ownership. These brands often leverage social media, Kickstarter campaigns, and close-knit communities of enthusiasts to build loyal followings.

With limited editions and transparent design philosophies, microbrands like Orion foster a deeper connection between the creator and the consumer.

Experience Orion at It’s About Time Inc.

As a trusted name in watch sales and services, It’s About Time Inc. is proud to be a retail destination for microbrands like Orion Watches. We believe there’s no substitute for seeing and trying on a watch in person.

Our boutique offers watch enthusiasts and newcomers alike the opportunity to explore the Orion collection, feel the craftsmanship, and find the perfect match for their style and needs.

Stop by our store in Johns Creek to discover why Orion Watches is making waves in the microbrand space. Whether you’re a seasoned collector or a curious newcomer, the Orion lineup promises to surprise and delight.

We’d love to hear from you! What excites you most about microbrands like Orion? Drop by our boutique, or follow us on Instagram for the latest updates and new arrivals.

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It's About Time, Since 1979

Certified watchmakers & restorers of fine mechanical timepieces since 1974.

Showroom

11300 Medlock Bridge Rd #300
Johns Creek, GA 30097

Hours

Mon – Sat 10–6
Sun – Closed
Holidays Observed

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